Featured Work

SwapCo

Client

SwapCo

Role

UI/UX Designer, Visual Designer

Disciplines

Brand, Website, Newsletter, Social

My Approach

Focused on simplifying the swapping journey and creating a friendly visual system that encourages participation and community connection.

About SwapCo

SwapCo is a digital platform built around sharing and swapping services within a community.

The project focused on making the concept simple to understand while creating an engaging experience across web, mobile and marketing.

Building the Brand

A fresh and approachable identity designed to communicate sharing, connection and community.

Extending the Identity

Expanded the brand through patterns, graphics and supporting elements to create a flexible visual language.

Designing the Digital Experience

Created a straightforward experience that helps users discover, offer and exchange services with confidence.

Newsletter Design

Designed informative and engaging email content to guide users and encourage them to participate.

Social Media

Developed social content to explain the platform, build awareness and encourage new users to join.

Designed for Community

SwapCo combines a simple digital experience with a flexible visual identity designed to encourage people to connect and participate.

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